The October-December quarter results of two major food and grocery delivery companies, Eternal and Swiggy, indicate they’ve adopted different strategies for their quick commerce businesses amid intensifying competition.
While Eternal-owned Blinkit has chosen to counter what it describes as an “irrational” competitive scenario even at the cost of near-term margins, Swiggy has prioritised profitability while limiting participation in aggressive pricing tactics.
The strategies assume significance given that the two listed players are sitting on a…
