Many Google Ads accounts generate steady traffic but struggle to turn that traffic into outcomes the business actually values, such as purchases, qualified leads, or demo requests.
That disconnect usually isn’t caused by a lack of demand or a broken platform. It’s more often the result of small, fixable issues across the account that quietly compound over time.
Keyword targeting drifts. Ad copy loses alignment with landing pages. Bid strategies stop matching how users actually convert.
None of these problems feel dramatic on their own, but…
