SEO roadmaps have a lot in common with New Year’s resolutions: They’re created with optimism, backed by sincere intent, and abandoned far sooner than anyone wants to admit.
The difference is that most people at least make it to Valentine’s Day before quietly deciding that daily workouts or dry January were an ambitious, yet misguided, experiment. SEO roadmaps often start unraveling while Punxsutawney Phil is still deep in REM sleep.
By the third or fourth week of the year, teams are already making “temporary” adjustments. A content cadence…
