Delhi NCR-based gaming startup Zupee has acquired Mumbai-based microdrama startup Vertical TV to strengthen its short-video offering, sources told Inc42.
The acquisition, valued at under INR 40 Cr, will help Zupee strengthen its recently launched short-video content platform Zupee Studio.
Vertical TV has started hiring talent to scale Zupee Studio, the sources added.
Vertical TV was launched by Mohit Paliwal in 2024 under the umbrella brand ‘The Eight Network’. Inc42 couldn’t ascertain…

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