Most SEO failures are not optimization failures. They are reasoning failures that occur before optimization even begins.
In enterprise SEO escalations, the pattern is remarkably consistent. Teams jump straight to causes, debate theories, and assign blame before anyone clearly articulates the actual problem they are trying to understand.
Once blame enters the conversation, problem definition disappears. Teams shift into CYA mode, and without a shared understanding of the problem, every proposed fix becomes guesswork.

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