Gizmo is launching a short-form discovery platform where users scroll through interactive mini-apps instead of videos.
New startup is betting that the next evolution of social platforms won’t be video — but interactive software.
Instead of scrolling clips, users swipe through mini-apps: games, utilities, experiments, and playful tools built by creators using lightweight code and AI assistance.
From content to computation
Gizmo’s core idea is simple but ambitious: treat software like content. Mini-apps are:
- Instantly playable
- No downloads required
- Easily remixable
This approach borrows TikTok’s discovery mechanics while redefining what users consume.
Lowering the barrier to building
Creators don’t need to be professional developers. Gizmo emphasizes “vibe-coding,” where:
- AI assists with logic
- Templates handle structure
- Experimentation is encouraged
The result is a feed that feels chaotic, playful, and constantly evolving.
Why this matters
As AI reduces the cost of building software, discovery — not creation — becomes the bottleneck. Gizmo is positioning itself as the distribution layer for micro-software, much like YouTube did for video.
If successful, it could reshape how people interact with code on the internet.
