How Links, Mentions, and Authority Influence Rankings and AI Discovery
Authority and presence across the web continue to play a central role in search visibility, even as AI-driven experiences reshape how SERPs appear.
Links, brand mentions, and trust signals continue to influence how Google evaluates credibility, both in traditional rankings and in AI-powered SERPs. The challenge for SEO teams is determining which off-page efforts to prioritize in 2026.
It’s easy to waste effort on shortcuts that do little to build long-term authority, so in…

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