Microsoft’s Publisher Marketplace, Google Tag Update, Multi-Party Approvals – PPC Pulse

February 6, 2026

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Welcome to PPC Pulse. This week’s PPC updates come from both Microsoft and Google, all dedicated to more “behind the scenes” work.

Microsoft announced a new Content Publisher Marketplace, where it is starting to rethink how content is compensated amid the increased use of AI.

On the Google front, Google now says the standard tag is no longer the recommended setup. And in a rare security upgrade, Google Ads rolled out multi-party approvals to protect accounts from unauthorized activity.

Here’s what matters for advertisers and why.

Microsoft…

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