In a statement, EM5 said that the partnership is “rooted in strong audience alignment and shared sensibilities”
Founded in 2022 by Shashank Chourey, EM5 is a D2C brand that sells a range of products such as perfumes, roll-ons, foot sprays, scented candles and beard balms
At the heart of all these is the broader Indian beauty and personal care market, which is expected to become a $28 Bn+ opportunity by 2030
D2C fragrance brand EM5 has secured an undisclosed investment from Indian cricketer Suryakumar Yadav. The…

![[CITYPNG.COM]White Google Play PlayStore Logo – 1500×1500](https://startupnews.fyi/wp-content/uploads/2025/08/CITYPNG.COMWhite-Google-Play-PlayStore-Logo-1500x1500-1-630x630.png)