
Apple’s controversial partnership with Taboola to serve ads on Apple News seems to be going exactly as expected. Here’s why.
Not a great look for Apple’s ever-expanding ad ambitions
In case you’re not familiar with Taboola, it is one of the largest ad-tech companies in the world, with a US$1 billion market cap.
It is also widely known to serve rather low-quality and borderline untrustworthy ads, which was surprising when Axios reported in 2024 that Apple had struck a…

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