Zero-sugar beverage startup CHINI KUM has raised Rs 1 crore in a pre-seed funding round from angel investors and founder participation. The startup is entering the Indian beverage market with a portfolio of zero-sugar, low-calorie beverages.
The round saw participation from Shobhit Gupta, promoter at One8 Commune Restaurants, Varun Sachdeva, head of ecommerce at boAt, and Eiti Singhal of Eiti Ventures, along with other angel investors.
The startup plans to use the fresh capital to invest in product innovation, expand flavour offerings, and scale…

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