Uber has agreed to acquire Getir’s delivery operations in Turkey for $335 million, deepening consolidation in the on-demand delivery sector.
The rapid expansion phase of quick commerce is giving way to consolidation. Uber is positioning itself to benefit.
Uber has agreed to acquire Getir’s delivery business in Turkey for $335 million, according to people familiar with the transaction. The deal would mark a significant retrenchment for Getir and a strategic expansion for Uber in a market where delivery demand remains strong but margins are under pressure.
The transaction is expected to close subject to regulatory approvals.
Why Turkey matters to Uber
Turkey is one of Getir’s home markets and a highly competitive delivery environment, with dense urban centers and strong consumer adoption of on-demand services.
By acquiring Getir’s operations, Uber can strengthen its position in a market where building scale organically would be expensive and time-consuming. The deal also allows Uber to absorb existing infrastructure, couriers, and merchant relationships.
For Uber Eats, scale is critical to sustaining unit economics.
Getir’s retrenchment reflects wider pressure
Getir was once among the most prominent quick-commerce startups globally, expanding aggressively across Europe and the US during the venture capital boom.
As funding conditions tightened, many of those expansions proved difficult to sustain. Selling its Turkey delivery business signals a focus on preserving value rather than chasing growth.
The move mirrors a broader pullback across the sector, where fast delivery has struggled to generate consistent profits.
Consolidation becomes the strategy
On-demand delivery is increasingly a scale business, favoring platforms with deep pockets, diversified revenue streams, and operational discipline.
Its acquisition fits that pattern. Instead of competing on subsidies, the company is buying market share outright.
For regulators, the deal may raise questions about competition—but consolidation has become a defining feature of the industry’s current phase.
What happens next
If approved, Uber will need to integrate Getir’s operations while managing costs and service quality. Execution will matter more than expansion speed.
For the Turkish delivery market, the deal signals a shift toward fewer, larger players.
The era of rapid experimentation is ending. The era of efficiency has arrived.
