Hello, my fellow digital marketers! This study was born out of a question that gave me a combination of irritation and renewed curiosity: “If I turned off all paid media, would my business actually suffer?”
This is a question that is as old as time (in digital marketing time that is), and just like swallows returning to Capistrano, I am posed this question every Q1, when a brand reviews my annual paid media budget recommendation.
What I thought was going to be a four-week test, actually turned out to be a three-month test with a one-month…
