Omnichannel grocery platform Elixiir Foods has raised $9 million in a seed round led by 3one4 Capital, with participation from Incubate Fund Asia.
The proceeds will be used to launch its initial operations, strengthen sourcing and private label supply chains, expand wholesale and distribution infrastructure, and build its technology stack for city-level expansion.
Founded by Arvind Mediratta and Ambuj Narayan, the startup integrates farm-led sourcing with a private label model supported by a centralised wholesale and supply chain platform.
Elixiir…

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