Most people still think visibility is a ranking problem. That worked when discovery lived in 10 blue links. It breaks down when discovery happens inside an answer layer.
Answer engines have to filter aggressively. They are assembling responses, not returning a list. They are also carrying more risk. A bad result can become harmful advice, a scam recommendation, or a confident lie delivered in a friendly tone. So the systems that power search and LLM experiences rely on classification gates long before they decide what to rank or what to cite.
If you…
