Electric vehicle marketplace All EV has raised $31 million in a funding round led by Eclipse Ventures, aiming to expand infrastructure for buying and selling electric vehicles online.
Electric vehicles are becoming mainstream. But the infrastructure to buy, sell, and manage them remains fragmented.
All EV has secured $31 million to build a more unified digital marketplace for electric vehicles. The investment signals continued venture interest in the commerce layer of the EV ecosystem, beyond battery manufacturing and charging hardware.
A fragmented buying experience
EV buyers today often navigate:
- Manufacturer websites
- Independent dealerships
- Charging network platforms
- Incentive eligibility systems
- Financing providers
All EV aims to centralize these touchpoints into a single marketplace interface, lowering friction for consumers and fleet operators.
Why commerce infrastructure matters
As EV adoption grows, secondary markets and resale platforms are emerging as critical components of long-term ecosystem health.
Digital marketplaces can:
- Improve price transparency
- Standardize vehicle condition data
- Facilitate financing and insurance
- Accelerate turnover of used EV inventory
For investors, infrastructure plays that enable transaction flow may offer more predictable margins than capital-intensive manufacturing.
Venture interest in vertical marketplaces
Eclipse Ventures has historically focused on industrial and climate technologies with operational depth. Backing an EV marketplace reflects a belief that electrification extends beyond hardware into software-driven coordination layers.
The funding comes amid a broader recalibration in climate tech investing, where capital is increasingly directed toward scalable, asset-light platforms.
Competitive landscape
The EV marketplace space faces competition from:
- Traditional auto classifieds
- OEM direct-to-consumer sales
- Used vehicle platforms expanding into EVs
- Fleet management systems
Differentiation will likely depend on:
- Data quality
- Charging infrastructure integration
- Incentive management tools
- After-sales services
Market inflection point
Global EV sales have grown rapidly over the past five years, and regulatory incentives continue to shape adoption curves in major markets.
As EV penetration increases, the digital infrastructure layer becomes more valuable.
For All EV, the challenge will be building liquidity on both sides of the marketplace while maintaining capital efficiency — a familiar but demanding equation for vertical commerce startups.
The funding suggests investors believe the EV transition now requires not just better batteries, but better buying experiences.
