Welcome to this week’s PPC Pulse: updates all revolve around how AI is being woven directly into search monetization and campaign structure.
Google is testing Shopping ads inside AI Mode conversations. Microsoft published a practical guide on how AI search surfaces brands. The Google Ads Decoded podcast made it clear that keywords are no longer the strategic starting point for campaign structure.
Here’s what happened this week and why it matters for advertisers.
Google Testing Shopping Ads Inside AI Mode
In a blog post from Google this week,

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