New Delhi [India], February 14: The Gen Z Valentine Economy is quiet, but categorical. Valentine’s Day is no longer used in a ritualistic, couples-focused way, but as a wider cultural phenomenon influenced by digital behaviour, emotional intelligence, and value-based purchases.
For Gen Z, the celebration of Valentine’s Day no longer revolves around chivalrous acts or anticipated spending. It is about expression, timing, and shareability. The gift does not tell even half the story. The rest of the work is done by the experience, the post, the…

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