When the average customer age increases for a brand, it’s rarely a platform failure. It’s usually a signal that younger audiences are discovering, evaluating, and buying in different places, and older established brands haven’t kept pace.
As of 2026, Gen Z spans ages 14 to 29. They’re the first generation raised in a digital online world. Moving from smartphones to social video to AI without ever experiencing a world without them. Their expectations for advertising reflect that upbringing. Traditional creative formats, linear funnels, and…

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