An analysis of 16,000 U.S. search queries found that text ads gained 7 to 13 percentage points of click share between January 2025 and January 2026.
SEO consultant Aleyda Solis used Similarweb clickstream estimates to measure click share across classic organic results, SERP features, text ads, PLAs, and zero-click behavior.
She also tracked how often AI Overviews appeared on the page, but the dataset doesn’t attribute clicks to AI Overviews directly.
What The Data Shows
Text ads gained between 7 and 13 percentage points of click share across every…

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