Minicult is filling the kidswear essentials gap with 100% cotton basics and licensed ranges built for the Indian climate
India’s $24.6 Bn kidswear market is undergoing a shift, as new-age parents are moving away from synthetic fabrics and chemical dyes towards safe, soft, and durable natural fibres that can withstand frequent washing and repeated use. A 2023 HP survey found that 80% of Indian parents were willing to pay more than the global average of 67%.
Despite the growing demand, a supply gap persists. Even…

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