This post was sponsored by WP Engine. The opinions expressed in this article are the sponsor’s own.
In the race for audience attention, digital marketers at media companies often have one hand tied behind their backs. The mission is clear: drive sustainable revenue, increase engagement, and stay ahead of technological disruptions such as LLMs and AI agents.
Yet, for many media organizations, execution is throttled by a “Sticky-taped stack,” which is a fragile, patchwork legacy CMS structure and ad-hoc plugins. For a digital marketing leader,…

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