In December 2017, Ankit Chona was at a crossroads. His family’s ice cream brand Havmor had been a staple in more than a dozen states, and at 35, he had already dedicated 12 years leading the business. But that year, a lucrative acquisition offer landed on his desk that he could not ignore.
“The ice cream business has never been easy. After generations of hard work, you may reach a point when you think it is okay to cash in your chips,” Chona told Inc42.
The year 2017 also brought a new wave of challenges. Demonetisation hit consumer…
