Plan B is designing cotton-first innerwear essentials for children, engineered for comfort, fit and daily wear
Innerwear for adults tends to attract more deliberation, shaped by fashion cues and wellness narratives. But that is rarely true for kids’ innerwear essentials. Parents move quickly through racks and listings, picking up everyday essentials that are worn regularly, washed repeatedly and outgrown just as fast. Although these garments sit against delicate skin and fit close to the body, convenience and…

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