The Pant Project is modernising trousers with stretch-led fabrics and a fit-first approach that drives repeat demand
When Dhruv Toshniwal returned to India after studying in the US, one gap stood out: men’s fashion had plenty of buzzy labels, but very few trousers that fit Indian body types well.
This gap persisted even as the bottomwear market in India exceeded $4 Bn, with consumers demanding customised, high-quality apparel. Shirts, casual wear and footwear have evolved, but trousers have seen little innovation,…

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