Hany Farid, a professor at UC Berkeley who specializes in digital forensics but wasn’t involved in the Microsoft research, says that if the industry adopted the company’s blueprint, it would be meaningfully more difficult to deceive the public with manipulated content. Sophisticated individuals or governments can work to bypass such tools, he says, but the new standard could eliminate a significant portion of misleading material.
“I don’t think it solves the problem, but I think it takes a…

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