SUMMARY
Sid’s Farm is a subscription-led dairy brand sourcing from farmers and using quality engineering to make milk quality traceable end-to-end
In India, milk is more than a staple; it is also a trust problem in many homes. As the media digs deep into antibiotic-laden dairy, adulterated milk and synthetic paneer, consumer trust has begun to fray. Although brands continue to assure their buyers about product quality, they often fail to back up ‘purity’ claims with verifiable evidence.
The concept of Sid’s Farm took…
