Swashaa is a fashion jewellery brand offering daily-wear pieces designed for durability, variety and fast trend refreshes
For the modern Indian woman, choosing jewellery has always been a challenge. There is high-priced fine jewellery, premium fashion jewellery for occasional wear and mass-produced pieces that tarnish quickly. Globally, the costume jewellery market is projected to grow from $42.2 Bn in 2026 to $78.8 Bn by 2034. However, in India, a middle ground has largely been missing for consumers seeking…

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