For decades, the global electric motor industry has rested on an uncomfortable truth. Nearly every modern EV, industrial machine, robot, and automated system relies on permanent magnets made from rare-earth materials.
These magnets, primarily neodymium-based, deliver high efficiency and torque density. But they also come with a hidden cost. More than 80% of rare-earth processing is concentrated in China. As EVs scale worldwide, this dependency has quietly turned into a structural vulnerability. Automakers and OEMs face volatile input prices….
