Welcome to this week’s PPC Pulse, where this week’s focus is on scenario-based planning in both Google and Microsoft platforms.
Google introduced a new Scenario Planner within Meridian, giving marketers the ability to model budget allocation shifts before committing spend. Microsoft launched a scenario-based Performance Max learning path designed to walk advertisers through practical campaign situations.
Both updates point to a growing emphasis on improving decisions before campaigns go live.
Here’s what happened this week and why it matters…

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