Hiring a digital marketer is no longer about finding someone who knows a few platforms well.
Most candidates can talk through Google Ads, social media, or analytics tools at a surface level. That is table stakes now. What separates a strong hire from a risky one is how they think when performance shifts, privacy rules change, or the data does not point to an obvious answer.
Marketing leaders today need people who can connect tactics to business outcomes, explain tradeoffs clearly, and adapt without panicking when the playbook changes. That is hard to…
