The December 2025 core update had a significant impact on a large number of sites. Each of the sites below that have done well are either long term clients, past clients or sites that I have done a site review for. While we can never say with certainty what changed as the result of a change to Google’s core algorithms and systems, I’ll share some observations on what I think helped these sites improve.
1. Trust Matters Immensely
This first client, a medical eCommerce site, reached out to me in mid 2024 and we started on a long term engagement. A…

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