Prabhkiran Singh, co-founder of D2C fashion brand Bewakoof, has announced that he will step away from the company after 14 years. Singh said he will continue to lead the business until the end of March, after which he plans to focus on personal priorities.
Founded in 2011 by Singh and Siddharth Munot, Bewakoof started as a bootstrapped venture and gradually scaled into a youth-focused online fashion and lifestyle brand.
The company follows a direct-to-consumer (D2C) model, selling apparel, accessories and licensed merchandise primarily through its own…

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