A digital-first brand focussing on baby gear and building safety-led, well-designed products at lower price points
StarAndDaisy did not begin as a venture built around spotting a market gap. It took shape when its founders became parents. While navigating the baby products market as new parents, brothers Akshay and Anshul Arya encountered a category defined by a binary choice: premium international brands priced out of reach for most households, or mass-market products that optimised for price, but weak on safety and…

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