At the beginning of the year, The Cut kicked off a brief discourse cycle by declaring a new lifestyle trend: “friction-maxxing.”
The idea, in a nutshell, is that people have overconvenienced themselves with apps, AI, and other means of near-instant gratification—and would be better off with increased friction in their daily lives, which is to say those mundane challenges that ask some minor effort of them.
Whatever your feelings on that philosophy, the use of “maxxing” as a suffix assumed to be…
