Researchers published the results of a study showing how AI search rankings can be systematically influenced, with a high success rate for product search tests that also generalizes to other categories like travel.
The name of the research paper is Controlling Output Rankings in Generative Engines for LLM-based Search and the approach to optimization is called CORE, a way to influence output rankings in LLMs.
Caveat About The CORE Research
The testing and the reported results were done with actual LLMs queried via an API.
They tested:
- Claude…

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