Apple CEO Tim Cook has confirmed that Apple will begin announcing new products starting “Monday morning,” March 2, signaling what appears to be a multi-day rollout rather than a single keynote event.
The teaser video shows hands shaping an incomplete Apple logo, suggesting a new reveal format and hinting at a silver-toned product theme.
Multi-day announcement strategy
Apple is expected to spread its announcements across several days, building toward a media event likely on Wednesday, March 4. Instead of unveiling everything at once, the company…

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