Most people do not wake up one day and decide they are done with a product category. They leave when the workflow starts to feel like work.
Think about something mundane. Planning a trip, picking a new doctor, comparing two insurance options, deciding which grill to buy, figuring out what to do in a new city for one afternoon. You used to “search.” That meant typing, scanning, opening tabs, cross-checking, coming back, refining the query, repeating the loop until you felt confident enough to decide. That loop is not a preference; it is…
