There is a pervasive narrative doing the rounds in the publishing industry called “Google Zero.” This narrative, embraced by many industry leaders, poses that traffic from Google – Search and Discover – will decline and eventually become negligible.
This Google Zero narrative is entirely false, and extremely dangerous. And I’m going to explain why.
When the concept of “Google Zero” first began to emerge, I thought it could be a useful way to frame the strategic approaches publishers should consider when optimizing for Google. But…
