Until a last-minute leak revealed the MacBook Neo name, it was widely assumed that Apple’s lower-cost MacBook would simply be named “MacBook.” After all, Apple offered a plain “MacBook” from 2006 to 2012, and again from 2015 to 2019. In the end, Apple did go with MacBook Neo branding, and it has explained why in a new interview.

In short, Apple said MacBook Neo sounds fresh.
“We wanted something that felt fun and friendly, and fresh, and felt like it really suited the spirit of this product,” said…

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