Structured data helped machines interpret pages. It reduced ambiguity. It made entities and attributes legible to crawlers that were otherwise guessing.
Agents change the job because they do not just interpret pages. They decide, summarize, recommend, and sometimes execute. That means they need more than “this page is about X.” They need “this is the official truth about X, it is current, and you can verify it.”
That is the gap most teams have not addressed yet.
If you are a technical SEO, you’ve already done…
