Feminine hygiene brand Sirona’s journey over the past year has seen an ownership change that affected the brand’s course. The Deep Bajaj-led firm was acquired by the Good Glamm Group in October 2024 in a deal valued at around Rs 450 crore. However, amid challenges at Good Glamm, Sirona’s founders bought back the brand earlier this year at a sharply lower valuation of around Rs 150–180 crore.
Amid this transition, the Gurugram-based company’s operating scale took a hit during the fiscal year ended March 2025.
Sirona’s revenue from operations…

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