Google’s self-referencing in AI Mode has risen to more than three times its level nine months ago, according to a new SE Ranking report analyzing 1.3 million citations.
Google now accounts for 17% of all AI Mode citations, more than YouTube, Facebook, Reddit, Amazon, Indeed, and Zillow combined. When YouTube is included, Google-owned properties make up roughly 20% of all sources.
SE Ranking’s AI Mode report in July showed Google properties accounted for 5% of AI Mode links. At that time, 97% of those Google links pointed to Google Business…

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