Since Google introduced AI Max for Search campaigns, most of the discussion has focused on Google’s own benchmarks.
Those benchmarks suggest advertisers can expect meaningful conversion growth without major efficiency changes. But like many platform statistics, they leave open questions about how the feature behaves inside mature accounts.
To get a clearer view, Mike Ryan, Head of Ecommerce Insights at Smarter Ecommerce (SMEC), analyzed performance data from more than 250 Search campaigns using AI Max.
The findings provide a useful reality check…
