At Google Search Central Live in Zurich last December, Clara Soteras spoke about how brands and ecommerce sites can use Discover as a strategy.
Discover is a dominant source of traffic for news publishers, and currently, is a potential channel that has resisted the encroachment of AI. So, I was interested to see how Discover might hold opportunities beyond the newsroom.
However, in Zurich, John Mueller repeated his advice that Google Discover traffic is for free, and someday it can be zero. Much like the reality of Google traffic diminishing for many…

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