Marketing In The Eligibility Era

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Marketers are abuzz about OpenAI putting ads inside ChatGPT.

That’s the wrong thing to obsess over.

It’s like arguing about banner placement while the entire commercial layer of the internet is being rebuilt underneath us.

Right now, the debate is framed as a familiar binary: ads vs. no ads. OpenAI is testing sponsored results inside conversational experiences. Anthropic is positioning Claude as a trusted, ad-free assistant. Predictably, the industry response has been to ask: “Where will the ads go?”

Look at what Google, Microsoft, and Meta…



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We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Marketing In The Eligibility Era


Marketers are abuzz about OpenAI putting ads inside ChatGPT.

That’s the wrong thing to obsess over.

It’s like arguing about banner placement while the entire commercial layer of the internet is being rebuilt underneath us.

Right now, the debate is framed as a familiar binary: ads vs. no ads. OpenAI is testing sponsored results inside conversational experiences. Anthropic is positioning Claude as a trusted, ad-free assistant. Predictably, the industry response has been to ask: “Where will the ads go?”

Look at what Google, Microsoft, and Meta…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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