B2B Buyers Trust Peers Over AI Chatbots, Report Finds

March 11, 2026

Share via:

Peer recommendations are the most trusted information source for B2B buyers, according to a new report from Reddit and SurveyMonkey. AI chatbots ranked near the bottom.

What They Found

The report surveyed 1,200 U.S. business decision-makers. Among respondents, 73% said they trust peer recommendations when evaluating business purchases. That’s well ahead of vendor websites (55%), search engines (54%), review sites (46%), AI chatbots (39%), and social media (36%).

The gap between peer trust and AI chatbot trust stood out. Only 18% of respondents said…

Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

Previous News

Together Fund leads $5 Mn seed round in Coreworks.AI

Next News

Vast Data raises $1b at $30b valuation

Search Engine Journal

B2B Buyers Trust Peers Over AI Chatbots, Report Finds

March 11, 2026

, Published By Search Engine Journal

Tech

Peer recommendations are the most trusted information source for B2B buyers, according to a new report from Reddit and SurveyMonkey. AI chatbots ranked near the bottom.