This week’s Ask an SEO asked :
“We’re getting penalized by Google for thin content, but many of our products naturally have similar descriptions. What creative solutions have you seen work for ecommerce sites with large, similar product catalogs?”
This is a question that comes up a lot, and the answer is easy. Don’t optimize or worry about your product pages (PDPs). Product pages do not need to rank on their own unless it is a signature product. When someone looks for a specific product, that product page will show. If you try optimizing…

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