I wrote a LinkedIn post on this very topic a while ago, and people seemed, at least, reasonably interested. So I thought I’d expand on it a little.
It is, IMO, a very good way of framing how you can generate real value from trends.
The value of our traditional (if we’re being fair, beige) utility content is on the way out. We had a good run, but the 2,000-word “What time is X” posts are, thankfully, done with.
Or at least should be.
We’re entering an era of SEO where we have to be better at marketing, where we have to think more critically…

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