A new report by Counterpoint Research says the average selling price of the iPad rose roughly 10% even as the broader tablet market saw shipments decline. Here are the details.
Apple offsets tablet market dip with bump in iPad average selling price
According to the report, global tablet shipments declined 3% quarter-over-quarter during Q4 2025, and 4% year-over-year.
From the report:
Global tablet shipments declined by around 3% QoQ and 4% YoY in Q4 2025, marking a clear step…

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